Category: Women Make Money

Why You Need to Focus on Focus in Your Marketing Plan

Focus — it’s something I’ve tried to instill into my kids through the years. It’s something I teach in my class at New York University. It’s something I try to place into every client assignment.

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Focus is a key tenant of any marketing plan.

Without focus, a marketing plan is all over the map. It lacks a mission and a purpose. It lacks a central objective that guides its every move. It lacks clarity and a specific call to action for the team.

Without focus, you don’t have an actionable marketing plan.

Truth be told, focus isn’t something you suddenly think about when you’ve completed your plan. It would be a lot of work to go back in and add focus at the end of your planning.

But hopefully what you’ve been noticing as this series has progressed is that the process we’ve been following to build your marketing plan has had focus built right into it. If you’ve been following it step by step, then your plan couldn’t be anything but focused.

It all started with a clearly defined objective to kick off the process and a single-minded question: What do you want to accomplish this year?

The plan got rooted in some fundamentals of the brand and then we kicked into gear with some data about the target customer, the competition and your own past marketing initiatives.

The plan then followed a somewhat regimented approach to map out strategies and tactics as well as a measurement protocol to make sure that you were accomplishing your objective along the way.

There was focus the entire time!

But don’t take focus for granted. We could have easily strayed and added in a litany of tactics that could have put us in a spin. We could have decided on strategies that wouldn’t really accomplish the objectives. We could have mishandled the budget and tried to do too much with too little.

We could have easily lost our focus. It happens every single day.

Which is why I have to say that while focus is built into the process, it’s not automatic. Focus is not an innate talent for most of us. We have to learn it along the way.

As human beings, we are enticed by shiny objects, and as marketers we are constantly bombarded with new ways of doing things. We are constantly sidelined with new problems that have to be fixed and fires that have to be put out.

It’s so easy to lose focus at any given moment in the process.

So as you write your marketing plan and begin to execute it throughout the year, keep your focus sharp. Challenge yourself to bring even more clarity to your tactics and even more acuity to your marketing spending.

It’ll not only make for a closer adherence to your plan and to your goals. It’ll also set you up for even greater success next year.

Good luck to you!

JIM JOSEPH
CONTRIBUTOR
Agency President, Author, Blogger, Professor

Lose 5 Lbs in 5 Days Naturally with Total Life Changes

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Would you like to lose weight and just be healthy once and for all?  How would you like to get rid of all the toxins that are weighing down your body?  Wouldn’t you like to enjoy optimum health and start living the life you were meant to live?  

Well with Total Life Changes you can be on the path to great health success!  You could also be getting paid weekly by sharing this amazing opportunity with your family and friends.  

Start Your Own Business and Get Paid Weekly!

If you need more energy and just want to feel your best so that you can get out and enjoy all that the world has to offer and if you want to gently cleanse and rid your body of toxins, parasites, colon, purify your kidneys and intestines and feel great and look totally awesome, then now is the time to start your new journey with Total Life Changes! 
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For more information, please go here and fill out the more info form and I’ll get right back to you asap!  http://www.gotlcdiet.com/cyndigboyer or email me at cyndisdesignz@gmail.com and I’ll be happy to share this amazing opportunity with you!

Where Is My Success

I Am Success

As a Christian woman business owner, I love doing business God’s way.  God has designed a pathway exclusively for me that has led my great and abundance success in every aspect of all my businesses.    

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As a self-taught graphic designer and owner of Cyndi’s Light Work Designs, my passion fuels my design business allowing me to create all kinds of unique masterpieces that my customers appreciate, love and some need because of the power that can be found in the wording that usually accompanies my designs.  I love to design. For those who know me, knows that it gives me a sense of peace and comfort because it is by the prompting of the Holy Spirit that I work.  When I design, it is the Holy Spirit speaking to me and as He speaks, He warms my spirit and pours love, comfort, wisdom, knowledge and understanding of how the design process works for me.  I am special, as are you.  I love using my talents and all the gifts God has given and with the ability that He has bestowed on me, I can do all things through Christ who strengthens me.  Thank You, Holy Spirit.

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And here lately I ask myself 

Where is My Success?

At first I didn’t know how to answer this question, but after deep and careful thought I told myself that my success could be found deep within my soul. My success is not in how many customers I have or how much money I make.  

If you could look and delve deep within my heart you’ll quickly find that my success can be found a multitude of places.

My success can be found in my character. It’s in the way I carry myself. It’s the way I speak. It’s the life I live. It’s the path on which I travel. It’s the peace that encompasses, comforts and warms my spirit. It is my righteousness. It is my joy, my hope, it is my mind, my happiness, it is my strength, my courage and my boldness. My success can be found in the seeds of faith that God has planted in my soul, watered for growth with roots deeper than the deepest sea, sprouting and equipping me with all the tools that I need to run my business.  My success can be found in the way I encourage and help others.  My success is my faith in Jesus, along with the wisdom, knowledge, patience and understanding that guides me on my journey. It is my goal, always more than one, my dreams, and all that I envision, my endeavors and all that I aspire to be. My success can be found in my daily things to do list.

Where is my success?  My success, like your success, can be found in God’s majestic and wondrous creation called the universe.

Written by Cynthia G. Boyer

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Total Life Changes

Total Life Changes is Changing Lives!

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 Get Physically Fit and Financially Free with Total Life Changes!

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As a woman in business, I love creating in streams of wealth for me and my family.  I love doing business God’s way which for me is the only way to do business.  I enjoy hearing committing my life to the Lord because I know He knows what’s best for me.  He helps me easily achieve all my goals as I live the dreams that I dream from day-to-day.  

I am a graphic artist, a writer and an encourager to those in need.  I love connecting with women who need help in life and/or in their businesses.  I love sharing the wealth of information that I have gleaned over the years in my life.  I enjoy showing stay-at-home moms how to become highly successful work-at-home moms.  It is my heart to be a blessing to others.

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Last year when I came across an amazing business opportunity that is changing lives in more ways than one I wanted to know more about the opportunity.  I’ve noticed that a lot of people are committing to becoming healthier because they want to feel great inside and look amazing on the outside.  They are careful to fuel their bodies with God’s manner and not man’s processed foods which causes the body to break down allowing deadly diseases to creep in and take up residence in the body.

A good friend of mine recently shared with me an amazing company, Total Life Changes and their spectacular detox tea that is ideal for weight loss.  This tea is changing lives around the globe.  I was, of course, extremely skeptical about trying the tea because I didn’t want something that was going to cause headaches, dry out my mouth and take my appetite away because for me, this is not healthy, it is not enjoyable and it is not living.  I want to enjoy my life and I want to be able to still eat and not starve myself to lose weight.  My friend assured me, and then reassured me that the tea was safe.  I decided to give it a try.

To my surprise, the tea tasted fine.  It didn’t make me sick in any way and it didn’t take my appetite away.  It just helped melt the few pounds away that I wanted to lose.  It was great.  Not only did it rid the toxins from my body, but it became another stream of income for my family and it didn’t cost a small fortune to start my own business.  The price to join was unbelievable and the return on my investment has been phenomenal.  Who doesn’t want to be healthy and who doesn’t want to get paid every single week.  The tea sells itself because women want to be healthy and they want to shed those burdened pounds that take their energy away. Lugging those extra pounds around is neither healthy nor is it any fun.  When we have the energy that we need to do what we want, we soar; it’s as simple as that.

Join My Phenomenal Team; Women of Wealth!

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Want to join me in getting healthy and make money in the comfort of your home?  Click here to start your new business today with Total Life Changes in one easy step and you’ll be on the road to great health and amazing wealth. I’m reaching out because I want you to be as healthy as possible and Iaso all natural detox and cleansing tea has helped me and so many others lose weight and feel amazing!!! If you are interested in getting healthy, giving it a try or have more questions, please let me know. I’d love to share my results with you! 

If you want to know more about Total Life Changes and this life-changing opportunity and you want to join my amazing team of sisters,  I will help you every step of the way!  Email me cyndisdesignz@gmail.com if you have any questions.

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8 Daily Habits That Will Make 2015 Explosive

EXPLODE YOUR BUSINESS IN 2015!

Here is great information that you can incorporate into your business to help you achieve your goals.  These 8 daily habits will help your business explode this year!

The new year is here and most entrepreneurs are looking at how they will raise their game in 2015. Many of you may want to ramp up your personal development and productivity to a whole new level to reach some major goals.

When it comes to finding success and achieving your goals, many times the most important struggle is the one that you encounter in mundane daily life. To truly find success in your life, it is important that you take the time to do the little things that matter most. Small changes to your daily routine can translate into monumental success in all of your endeavors.

Here are eight things that you should be doing, if you aren’t already, habitually.

1. Get up early
Getting up early is about more than just getting up on time. When you get up early, before most people, you have a quiet and relaxing time to get things done. Imagine being able to sit down and go through emails or handle daily tasks without your message notification buzzing or your phone going off.

By getting up early, you are not only giving yourself some extra time in the morning, but you are giving yourself some extra valuable time that will allow you to get even more done.

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2. Read
You should be reading every single day. Never let a day go by that you don’t grow in some area of your life. This doesn’t necessarily mean crushing an entire novel in a few hours, but put aside a little time to read, preferably 20 to 30 minutes.

 

When you read you help stimulate your thought processes, and may be surprised by the ideas that you come up with. Reading things such as magazines or newspapers can also help you stay abreast of the world around you, a trait that can only be helpful, no matter what industry you work in.

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3. Exercise
Even if it is just for 30 minutes, it is important to start exercising daily. Exercise can help release endorphins that can naturally boost your mood and your energy levels. Not only will you feel happier and more energized but those who work out regularly report lower levels of stress.

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4. Practice gratitude
This can be a hard one for some people and it’s something that unfortunately many of us need to consciously practice. When our lives get consumed with work and personal demands it can be hard to remember to show gratitude to those that we interact with. Try to make a conscious effort to practice this.

As it starts to become more natural, you will be surprised by how many doors open and how many new relationship you can form by showing sincere gratitude to those around you.

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5. Schedule your day before it starts

Having a set schedule is a powerful tool when it comes to making the most of your day and being as productive as possible. To have the biggest impact with your time, try making your schedule the day before. This way the moment you wake up you will know just what is ahead.

6. Focus on high-priority tasks first
Many people actually often put their high-priority tasks on the backburner and end up saving them until the last minute. This may be because the task is daunting, or because they think they will have more time to dedicate to the endeavor.

No matter what the reasoning is, challenge yourself by starting with focusing on your high-priority task. Get it done first and then focus on smaller things. After being in the mindset of tackling a high-priority project, your less demanding tasks will be easier to complete. It’s a small change but one that can improve your effectiveness drastically.

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7. Always go the extra mile
Do a few extra (meaningful) tasks every day that go beyond what your actual requirements are. This can mean just a few extra sales calls beyond your quota, or working for an extra 30 minutes before shutting down.

By putting in a little more effort than required you can start getting the attention of your superiors or clients, get more done during the workday and feel a new energizing sense of motivation and satisfaction.

8. Improve in one area each day
This area can be something small or large and it can be in your personal or professional life, but make it a goal to improve in one area of your life every day. This can be improving your jogging speed while you work out, getting more emails done in a certain time period or improving on your elevator pitch.

No matter what it is, take the time to really try to improve one small thing, and before you know it the improvements in your personal and professional life will surprise you.

Timothy Sykes
Entrepreneur and Penny Stock Expert
Timothy Sykes is an entrepreneur and a penny stock expert, trader and advocate. He has been featured on CNN, Fox News, CNBC and more and has spoken at prestigious institutions such as Harvard University.

Prosperity

What It Means to be Prosperous

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When I think of being prosperous, I don’t think of financial riches. When I think of prosperity I immediately think of women of God who are kind, considerate, powerful, bold, courageously stepping out in faith, equipped with greatness, women who possess sincere hearts filled with love, compassion, patience, understanding, kindness, goodness and righteousness overflowing and operating in an abundance of God’s treasures.  

Women of God Possess a Bevy of Elements That Automatically Make Them Prosperous in Every Single Area of Their Lives.

When I think of prosperity I also think of Christian women entrepreneurs who have the great and wonderful ability to build life sustaining businesses on the foundation of God’s principles and His promises.  I also think of women of God who possess hearts of love, compassion, loving and serving God in sincerity, in truth and with all their hearts, souls, minds, might and strength.  

This is how God’s Virtuous Women Entrepreneurs define prosperity, build their businesses and how they live their lives.

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Seasons

We All Have a Season

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Seasons.  Time.  I think about how great Julius Erving, Dr. J, was as a professional basketball player.  He had a marvelous basketball career.  And then there was Kareem, A.J. and Magic Johnson of the Los Angeles Lakers.  Larry Bird of the Boston Celtics.  Dominique Wilkins of the Atlanta Hawks, Kobe Bryant of the Los Angeles Lakers, LeBron James of the Cleveland Cavaliers and I could go on and on and I think I will….Dwyane Wade and Chris Bosh of the Miami Heat and of course I can’t forget one of the best players in the NBA today and one of my favorite players, Kevin Durant of the Oklahoma Thunder.  They have and continue to have their seasons.

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There are millions of people who have had seasons as we all do and will in this life.  Berry Gordy, founder of Motown Records, Michael Jackson, one of the greatest entertainers that has ever breathed.  Whitney Houston, Marvin Gaye, James Taylor, Frank Sinatra and Dean Martin and again, I could go on and on, but I will stop here and say, we all have a season, a time when we will do what we love or perhaps are called by God to do.  

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What do you do when you hear someone say to you, maybe this is not the season for you to do this or that.  Maybe there is some truth to that, but what do you do when you have an ocean inside you wanting to pour, flow out of you with all the things that you desire to do.  Have you ever felt or experienced anything like this.  I do every day.

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You See, Women Are Multi-Talented.  It’s Who We Are!  

There have been and I know there will still be times when I want to do ten million things.  I have gotten frustrated because I’ve been all over the map trying to accomplish a million things all at once until I devised and implemented a plan for myself.  

While I can understand and appreciate the fact that there is a season for everything, in everything there is a season.  If there is something in you stirring around in your heart and you know for a fact that it has been written, etched and set in stone, then all you have to do is write out a clear plan and get all the things that you want to do.  Of course we all have a season, but it doesn’t mean that we just have to do one thing during our season.  Write out your plan and stick to it, believe that you can do it and you will.

To God be all the glory as we work as Christian women entrepreneurs who love to do business God’s way!

Cynthia G. Boyer

Christian Women in Business

Christian Women in Business

Doing Business God’s Way

When the new year came in my focus was, as it has always been, to do business the way all Christian women love doing business God’s way.

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I thought to myself, I will clean out my email account on gmail so that I can concentrate on all the important things that pertained to my businesses.  Every day I am swamped with emails from people from all over the world.  A few of them have great importance and some of them have little importance.  Some of them pertain to my businesses and some of them are from others trying to build businesses of their own.  Whatever the reason, I think it’s time that I unsubscribe from those lists that I no longer need.  

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And then there’s my calendar, my weekly calendar of tasks that I’ve created to help me to stay on track in terms of all the goals I need to accomplish.  I have a calendar of things to do on my cell phone and I have a calendar attached to my gmail account that sends me daily emails reminding me of all the tasks that I need to complete for that day/week.  I have found that when I write things down, my days flow so very smoothly and I seem to get a lot more done.  I try to write down my tasks in the order that I plan to complete them.  When I write down my goals, I read my goals and it is then that I am able to reach my goals and I love it.  This is a wonderful system that works well for me.  It is not anything fancy.

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Sometimes my daily list of things to do is brief and to the point and other times it is long and drawn out with every detail written down to ensure my own success.  When I write down my daily tasks, I try to write my goals in a clear and easy to understand manner.  Again, nothing fancy, just clear,  concise and easy to understand.  I love easy to understand.  

My Plans for 2015 for My Graphic Design Business and Every Other Business I Own

It is my hope and ultimate plan to take my design business to the next level.  How will I achieve this? By creating a new, bright, beautiful, magnificent, sensational and brilliant portfolio.  Creating and designing new masterpieces brings me an abundance of joy, enfolding me with peace.  I already have an enormous collection of light work designs and my customers and audience love them, but I’m talking spectacular designs that you just won’t be able to find in stores or anywhere in the universe!  I’ve decided to create and design a series of designs that will include a theme, a theme that I believe will bless women from all paths of life.  I came up with this brilliant idea because in my own life there have been times when I needed to be encouraged, embraced and empowered.  If I wanted to move forward in business I knew that I would need every aspect of these components if I was going to do what some think is difficult to do which is to have a highly successful and prosperous online business selling my designs.  I’ve need encouragement and I wanted and still want my audience and customers to embrace me and Cyndi’s Light Work Designs simply because I believe I offer a product that is unique, powerful and truly needed in today’s world.  

There are many things that women need in terms of running a business, in terms of changing their lives and I believe that I possess the products and power to do just that and that’s exactly what I’m going to do.  I am going to offer words of encouragement by way of my designs in a magnificent and unique way.  I want Christian women business owners to soar, to reach the stars and to go even further beyond that.  I believe women deserve much and sometimes we need to be reminded of how special we are and I believe that my newest design collection will do just that using words and designs that speak directly, bold, courageously and yet so very quietly and gently, sinking messages of yes I will straight into the hearts of women around the globe.

The new year is here.  I’m still here. I will continue to build my business by thinking outside the box and I do this by doing business God’s way, the only way to do business.

Now, what are your plans for your business?  What are you going to do differently in 2015?  Are you excited to position your business for wealth, prosperity and great success?  I’m with you.  Let’s begin our journey together because I’m sure our destinations will be the same; doing business God’s way!

Blessings,

Cynthia G. Travick-Boyer

 

 

Business Blessings

When I started Cyndi’s Light Work Designs, my ultimate dream and my initial goal was to sell my designs on tee-shirts, mugs and tote bags. That was exactly what I envisioned.  When people visited my website, they emailed me asking if I could create custom designs for their ministries and businesses and because I have this deep passion for creating unique masterpieces, I was thrilled, elated and overjoyed to produce one-of-a-kind masterpieces for those customers who loved my work.  It was then that I started a new aspect of my design business making custom designs.

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I found myself creating banners and logos for new clients.  Before I took on any new design jobs and before delving into the design process, I always went to the Lord to ask Him for His wisdom and guidance.  I then prayed that once the custom design had been created, my customer would love it.  The custom design aspect of Cyndi’s Light Work Designs was an enormous success, but unfortunately, the work wasn’t steady.  I received graphic design jobs here and there, every once in a blue moon.  It was then that I found myself all over the map trying to figure out what steps I should take in order to earn a weekly income.  

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Here I was, an entrepreneur and still desperately trying to find my way as a self-taught graphic designer.  

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I often became frustrated because things just weren’t happening for me the way that I had hoped and I quickly found out why.  When I realized the fact that there was so much more to graphic design, I lost my initial focus. I had no clue as to what I was doing. I began concentrating on custom designs and custom designs only.  There was nothing wrong with that, but I let all my other plans for my design business lay dormant and for far too long.  None of these things made any sense.  I didn’t realize that there were multiple streams of income waiting to be made and I was just lost, plain and simple.  

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Here I was going in ten million directions with no focus and no goals.  I was still holding on to my dreams, but I wasn’t working to my fullest potential. I knew that I had to do things differently in terms of running my graphic design business and if I wanted to experience and enjoy true success with and in my business, I had to take on a whole new approach.   

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I sat down and wrote out a plan.  Not so much a marketing plan, but a wise plan.  A God-given plan that would help me to see that I have this amazing business and I need to revise it if I wanted to enjoy the prosperity and success I longed for.  My goal wasn’t to make money.  For me, the goal was getting the world to see the awe-inspiring, life-altering gifts that God had blessed me with through my amazing designs.  Prosperity and success defines my lifestyle, and money, well it just defines the business aspect of Cyndi’s Light Work Designs and for me it goes so much further than earning a dollar.  It is imperative that I share my gifts, talents, skills and great abilities with the world because all these components that help to make my business a business, is from God the Father which means I have to use all that He’s blessed me with to bring glory and honor to His Holy, Righteous and Just Name.  

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I hand wrote a plan for myself and for Cyndi’s Light Work Designs.  Sometimes handwritten plans are better because for me, I feel like my heart speaks to me a lot more clearer when I hand write things if that makes any sense at all.  The words just seem to flow when I write them in a journal.  I wrote out a plan and I made up my mind that if I’m going to do have this graphic design business, I need to have things in decent and perfect order.  I also knew that if I was ever going to have the kind of business that I envision for my life and my family, I needed to really focus.  I need motivation along with a touch of inspiration.  Well, I found that on a prayer call with Divine Diamond Ministries.  

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The ladies on the call that night gave me such a warm, uplifting and motivating message that I’ve been soaring ever since that evening.  Apostle Lougenia Trailblazer Rucker, founder of DDM, really spoke motivation into my heart which gave me the very thing that I needed to go to the next level and beyond in all my businesses and ministries.  I have not slowed up nor have I been on a roller-coaster.  My businesses have been sky-rocketing and with the new launch about to take place, I am excited! It has been the blessing that I was missing out on because of my own lack of certain things in my businesses.  

Cyndi’s Light Work Designs is about to take on a life of it’s own.  I dream, hope and pray that my design business will become the premiere of gifting with it’s beautiful designs.  

I know that we all have gifts that we can utilize and not necessarily for financial gain, but just to make others happy, to change lives and to be a blessing to someone who may be in dire need of a blessing.

Business Blessings

  • If you have a business or if you’re thinking about starting your own business remember to work from your passion.  
  • Use your God-gifted goals wisely, intelligently and always in a way that pleases the Lord.
  • Don’t make your focus money; make God your focus, your family and then your business and watch your business soar.
  • Always remember to give God thanks before you begin your work day because your faith in God will keep moving you higher and higher, not only in your business, but in your life as well.
  • Demonstrate Godly manners and speak in a way that is pleasing to God and to your heart and your customers will learn to trust you.
  • Demonstrate superior customer service skills with your potential customers and to all those you network and make connections with.  

All of these things make for a highly prosperous and phenomenal business. 

 Cynthia G. Boyer

 

Happy New You!

Get Excited and With Good Reason!

It’s a Happy New You Going into a Happy New Year!

With another new year upon us, wouldn’t it be great to take your business to the next chapter in your book.  You’ve written all the pages of your book and now you are prepared to write a whole new chapter with new beginnings that start with a whole new you.  

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What are your goals for 2015; business and personal? Do you know how your business goals, aspirations, endeavors and dream will fit into your personal life and vice versa?  How can your personal life help you to reach your business goals and how can your business goals impact your personal life?  This is a never-ending conversation and a great one at that. Have you devised a new and unique plan to do things completely differently than you did in 2014?  

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If things worked out great for you and your business last year, then that is fantastic! If things didn’t go as you had hoped or planned, well, let’s just say that there were lessons that had to be learned.  Look at it as a blessing and move on equipped with these life-changing lessons that have the awesome ability to help you see things that you could not have seen if these lessons had not been learned.

The Time is Now!

It is time to design new strategies to ensure great success for your business.  It doesn’t have to be hard.  You have the skill set, and you have been blessed with the ability to create an unmatched marketing plan.  It’s time to move.

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Go into 2015 cleaving unto the Lord.  Trust in Him with all your heart.  Do His will.  Work intelligently.  Take verses of Scriptures from the Bible and apply them to your life and business and watch you and your business go places you have never gone before. This will be the very thing that is going to motivate and to keep you determined to build your business until it takes on a whole new business of it’s own.  You are going to experience new and inviting things you have never encountered before in ways you never could imagine. 

God Bless You and Your Business!

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Designs created by Cynthia G. Boyer of Cyndi’s Light Work Designs and are Copyright Protected.