Category: Women entrepreneurs

Woman In Bright Lights

Woman in Bright Lights,

Featuring Jenna D. Morrow of

The Morrow Home

A business and a blog, The Morrow Home is for the modern day millennial woman who wants to create a life and curate a space she loves.
Woman in brigh lights

Jenna says, My favorite part of the design process and sourcing and concepting. I do it daily for clients and now I’m doing it for our house. Our foyer is getting a slight facelift this spring–keep reading to see my modern entryway mood board.

Here is a photo of how our foyer looked when the sellers listed it. They had area rugs with a matching stair runner that were beautiful but not my style. They let us keep them which protected our floors through some winter snow storms but eventually, my new decor started showing up so they had to go.

I’m a coffee and champagne lover whose cup is usually stained with a bold, red lipstick. And I’m a content creator who wants to welcome y’all along my journey of figuring it all out.

Welcome to The Morrow Home. My home away from home.

Entrepreneur. Content Creator. Wife & Mom.

I’m a home decor enthusiast who loves hosting those closest to me for a night in on the couch or a night out on the porch. I’m a to-do list junkie who prefers a pen and pad over a laptop.

follow me on IG @Jennadmorrow

Good Day Women in Business,

Happy March!

Can you believe it’s March 1st? Christmas will be here before you know it, again! I am always excited when the Christmas season is upon us. It brings me great joy and peace so for me Christmas is every day.

From this time forth, I will be honoring a Woman In Bright Lights. Yes, she is the entrepreneur who, by faith in God, starts a business and flourishes.

During the month of March we are honoring our own, Jenna D. Morrow. Jenna left her job in corporate America last July to start her own interior design business, The Morrow Home.

Jenna’s business, in such a short time, has taken off. She is in the process of hiring an assistance due to her work load.

Jenna is a mother of a 16-month-old and she needs help as her business is soaring.

Check out Jenna’s website, www.themorrowhome.com

I hope you enjoy learning more about The Morrow Home. We are elated that Jenna has jumped on her own exclusive cloud of faith to do what God has called her to do.

Be blessed,

Cyndi

www.beautyandtheface.com

www.godsvirtuouswomenentrepreneurs.com

 

Small Business Information for Female Entrepreneurs

SBA Offers Increased Assistance To Black Female Business Owners

SBA Offers Increased Assistance To Black Female Business Owners

Women-owned businesses continue to become more established in the American economy, however women continue to face more obstacles than men when launching and growing their businesses.

These challenges — including securing small business loans — thwart the success of female-owned companies and hinder their ability to innovate, create jobs, and grow. Fortunately, helping women-owned businesses — especially those owned by minorities — has been a priority of the Biden administration.

Female-owned businesses, which must be at least 51% owned and controlled by women, have become increasingly prominent over the past decade.

From 2014 to 2019, the number of women-owned businesses soared to 21%, leading to over 12 million businesses in operation, according to the 2019 American Express State of Women in Business Report.

In those five years, overall businesses across the country increased by just 9%. Looking back even further the number of women entrepreneurs has risen 114% during the past two decades.

As of 2019, about 50% of women-owned businesses were operated by women of color. In the five-year span from 2014-2019, the average revenue for those women of color decreased from $67,800 to $65,800. Meanwhile, the average revenue rose from $198,500 to $218,800 for non-minority women.

SBA Supports Minority Women Business Owners

The Biden administration and the SBA have made it a priority to help Black-owned businesses owned by women.

Last week, SBA Administrator Isabella Casillas Guzman announced the availability of $1.5 million for 10 new grant opportunities for established Minority Serving Institutions aspiring to host a Women’s Business Center (WBC) to provide local outcome-oriented business services for women entrepreneurs.

During Black History Month, the SBA has reaffirmed its commitment to creating funding opportunities that increase equity for small business owners. This effort has been a priority under Administrator Guzman. Through the SBA’s  Office of Women’s Business Ownership’s (OWBO), the WBCs help entrepreneurs pivot, grow and navigate new opportunities.

Some of these opportunities have been created through President Biden’s Bipartisan Infrastructure Law, such as competing in the burgeoning industries solving climate change and to grow clean-energy supply chains that will help expand global exporting.

“Our efforts to help establish more Women’s Business Centers at Minority Serving Institutions across America will not only deliver on the Biden-Harris administration’s priority to invest in equity, but also will help more women entrepreneurs, who are among the most energetic, innovative and fastest-growing segments of our small business economy,” said Administrator Guzman.

Guzman added that Women’s Business Centers provide vital support, connecting women entrepreneurs with many of the SBA’s most valuable resources including access to capital, professional networks, skills training for business growth and resilience, and much more.

“My hope is that leaders of every qualifying institution will seize this opportunity to establish a Women’s Business Center and start building bridges to opportunity for our nation’s women business owners,” she said.

The purpose of the new funding will be for up to 10 private, non-profit organizations to provide entrepreneurial development services to women, with an emphasis on socially and economically disadvantaged entrepreneurs in locations that are outside of the geographical areas of existing WBCs.

Eligible applicants include the following institutions of higher education or their affiliates:

·        Historically Black Colleges and Universities (HBCUs)

·        Hispanic Serving Institutions (HSIs)

·        Tribal Colleges and University (TCUs)

·        Native Hawaiian Serving Institutions (NHSIs)

·        Alaska Native Serving Institutions (ANSIs)

“Our office looks forward to supporting initiatives to ensure that multicultural women and the academic institutions that support them across the nation, have access to resources and support to advance entrepreneurial opportunities and preparation,” said Natalie Madeira Cofield, Assistant Administrator of the SBA. “This notable expansion builds on our historic expansion in 2021, where our center footprint grew to include 24 new centers, 60-percent of which were located in rural communities across the nation, including Puerto Rico.”

Since March 2021 alone, 24 new centers have opened. Among the newest WBCs are three affiliated with Historically Black Colleges and Universities and two in Puerto Rico, as well several focused on reaching entrepreneurs from rural communities. Currently, OWBO funds and supports the largest WBC network in the history of the SBA, with 140 centers in 49 states and Puerto Rico.

The SBA’s WBC network provides one-on-one counseling, training, networking, workshops, technical assistance, and mentoring to women entrepreneurs on numerous business development topics, including business startup, financial management, marketing, and procurement. To find other WBC locations and additional SBA resources, visit www.sba.gov/tools/local-assistance.

How to Apply

Eligible applicants must be private, non-profit organizations with 501(c) tax-exempt status from the Internal Revenue Service and must or be affiliated with a Minority Serving Institution. The application acceptance period for this grant opportunity runs from now through Monday, March 14, 2022. Proposals responding to this program must be submitted through www.grants.gov by Monday, March 14, 2022, at 11:59 p.m. No other methods of submission will be permitted. Proposals submitted after the stipulated deadline will be rejected without being evaluated.

When women businesses owners pitched ideas for early-stage capital, they received over $1 million less than men ($935,000, compared to $2.1 million), according to research from BCG. While men received more funding, the report found that businesses founded by women were much more prosperous in the long-term, gaining 10% more in revenue over a five-year period.

In terms of how effectively companies turn a dollar of investment into a dollar of revenue, it was found that startups by women produced 78 cents, while male-owned businesses created 31 cents. The data underscores the importance of providing access to capital for women-owned companies overall.

Follow Rohit on Twitter or LinkedIn. Check out his website.

Rohit Arora

Rohit Arora

Need Traffic To Your Website?

Need Traffic? Here’s How to Get Visitors to a New Website (Even If You Don’t Know Where to Begin)

About the author

Adam Rogers
Adam Rogers is a Content Marketer at Shopify. He’s a lover of books, music, guitars, and his wife Lacey. Aug 5, 2020

Need Traffic? Here's How to Get Visitors to a New Website

“How do I drive more traffic to my online store?”

At some point, that thought crosses the mind of every entrepreneur selling online.

Maybe you’ve invested time and effort in setting up your store and tweaked everything for launch, only to open up shop and wonder where all the traffic is. Maybe you’ve seen steady growth over the past six months, but hit a plateau on traffic and sales. Or maybe you’ve been successful with one traffic-driving tactic and you’re curious about what tactics you can try next.

Whether you’re trying to attract your first customer or your 1,000th customer, generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, getting an increase in web traffic could mean more customers and more sales.

What you should know about increasing website traffic

From a marketing perspective, the good news is the process of getting your first customer versus your one hundredth is the same. But for traffic to successfully result in sales and profit, there are some essential prerequisites to ensure that traffic converts and the cost is sustainable. You should be asking yourself:

  • Is this a good product? A “good product” means that it’s good enough for your audience and passes their implicit cost-benefits analysis.
  • Is there a large target market? A market is a group of people already spending money on something. Are people buying the same type of product?
  • Is there an addressable target market? An addressable market is a group of people with visible shared qualities, already spending money on something. Is there a market segment you can focus on?
  • Is there a great product story and/or compelling copy? You might have a clear “why” for the product in contrast to competitors, but you need to translate that pitch to compelling web copy. Does your product pitch resonate with them enough to purchase?
  • Is there a low-cost way to reach this audience? The goal should be to keep customer acquisition costs low. Are there multiple ways you can reach potential customers?

How to drive traffic to your website

We’ve gathered a list of 20 proven, high-impact tactics for driving more traffic to your online store.

Navigate this guide:

Run paid social media ad campaigns
1. Facebook ads
2. Instagrams ads
3. Pinterest ads
4. Google Ads

Engage in conversation on social media
5. Get friends and family to share
6. Proactively engage on Twitter
7. Post your store to Reddit
8. Drive excitement with contests and giveaways
9. Offer time-sensitive discounts

Reach new audiences with influencer marketing
10. Send free samples to Instagram influencers
11. Reach out to bloggers and press
12. Write a blog post featuring influencers and their advice

Attract customers with content marketing
13. Write blogs to provide information or solve problems
14. Produce podcasts to reach new audiences
15. Use video to educate or entertain

Use SEO to increase your store’s discoverability
16. Write titles that match search intent
17. Write irresistible meta descriptions
18. Leverage internal links
19. Add long-tail keyword variations to your pages
20. Stand out with rich snippets

Which tactic is best for your business?

Some of these sources will generate higher quality traffic for your specific business and some will generate lower quality traffic.

For example, let’s say you’re targeting young professionals interested in buying wacky office supplies. LinkedIn might be a better option over, say, Pinterest.

Traffic acquisition success is found by doubling down on the most relevant traffic you can find. Of course, “the most relevant traffic you can find” is incredibly subjective and different for everyone, so let’s break down each tactic you can use to increase web traffic:

  • Tactic type. Whether the idea is a short-term or long-term traffic generator. Short-term tactics usually see results quicker but require more maintenance or reinvestment. Long-term tactics take longer to see results but are more evergreen and require little to no maintenance.
  • Effort. How much time, skill, or experience you’ll need to put into the tactic.
  • Time to return on investment (ROI). Whether you invest time, effort, or money into a traffic-driving tactic, it will take days, weeks, or months to see that investment increase traffic and sales.
  • Cost. The upfront budget you’ll need to launch the tactic.
  • Traffic potential. The total amount of traffic that could be sent to your store.

💡 TIP: You should aim to choose one tactic you can do consistently. If you spread yourself thin with trying too many tactics at once, you’re not going to see results—and that’s when you get frustrated, and feel like you should give up.

Run paid social media ad campaigns

To increase website traffic for your online store, you need to be able to get your business in front of your ideal customers. With paid social media ads, you can create highly targeted campaigns that serve tailor-made ads to the customers who are most likely to click through and purchase your products.

If you’re thinking about running paid social media ads, here are some platforms you should consider:

1. Facebook ads

Tactic type: Short-term

Effort: Low

Time to ROI: Days

Cost (out of 5 💰): 💰💰💰

Traffic potential (out of 5 👤): 👤👤👤

With 2.6 billion monthly active users as of the first quarter of 2020, Facebook is the largest social media platform in the world. Facebook is filled with opportunities for you to reach new customers and drive them to your online store. Its robust advertising platform lets you target users based on their interests, behavior, location, and more. Facebook also can be a tool that saves you time and money by optimizing your ad delivery and getting your message in front of those most likely to convert.

Example of a facebook ad that's used to drive traffic to websites

Using Facebook Dynamic Ads you can even serve customers who have previously visited your website automatically generated ads featuring the products they’ve already looked at or added to their carts. These powerful ads can help you bring users back to your website, so you can make the most of the traffic you’re already getting.

2. Instagram ads

Tactic type: Short-term

Effort: Low

Time to ROI: Days

Cost (out of 5 💰): 💰💰

Traffic potential (out of 5 👤): 👤👤Need Traffic? Here's How to Get Visitors to a New Website 👤

Instagram is an incredibly popular platform, with more than one-billion active users worldwide, with 90% of accounts following a business according to Instagram.

Finding hashtags on Instagram or creating videos or images for marketing are just a few of the Instagram tools to grow your following. Creating Instagram ads is most likely to result in growing website traffic and sales, so, if you’ve already built an army of followers on Instagram, you aren’t really using it to its full potential until you’ve tried its advertising platform.

Make sure you’re signed up for an Instagram Business account or convert a personal account to a business one. This will give you even more ways to connect with your audience through Instagram ads. The platform offers the ability to create ads as photos, videos, carousels, collections, and stories, so you can begin creating ads in the content format you find easiest.

Example of an Instagram ad that's used to drive traffic to websites

3. Pinterest ads

Tactic type: Short-term

Effort: Low

Time to ROI: Days

Cost (out of 5 💰): 💰💰💰

Traffic potential (out of 5 👤): 👤👤👤

Pinterest is the ideal place to reach your potential customers as they visit the platform to consider future activities and purchases. According to Pinterest, 72% of active users say they use it to find new brands and services, and, in another study, 90% of respondents said Pinterest gives them ideas about which products to purchase.

Pinterest is extremely popular among niche groups like home decorating, renovating, landscaping, and DIY crafts and is ideal for businesses hoping to make inroads with these markets.

Pinterest is home to Promoted Pins, a form of paid advertising that pushes your Pins to the top of your customers’ search results, helping you stand out from the crowd. Promoted Pins blend in with the rest of Pinterest’s content, making it a great tool for capturing your customers’ attention and pulling them to your online store.

4. Google Ads

Tactic type: Short-term

Effort: High

Time to ROI: Days

Cost (out of 5 💰): 💰💰💰💰

Traffic potential (out of 5 👤): 👤👤👤👤

Unlike social media advertising platforms, Google Ads offer a unique opportunity to advertise your products and services directly to people actively searching for them. Emarketer reports that 35% of users purchase a product within five days of searching for it.

Example of a Google ad that's used to drive traffic to websites

Google gives you the option to put your ad in front of users on the world’s two largest search engines: Google and YouTube. Although the platform gives you the ability to increase web traffic and sales, on the downside, it’s a complex platform to navigate for beginners, and you can risk spending a lot of money advertising to the wrong audience.

Google offers three ways to put your ad in front of web browsers; search ads, Google Display Network, and YouTube ads. Google ads operate on an auction basis: the amount you bid on your chosen keywords will determine your placement in relation to other bidders, as well as relevancy to the search term.

Engage in conversation on social media

Social media engagement is more than simply sharing a link across Facebook, Twitter, etc., to your online store in the hope it increases website traffic. Social engagement is about encouraging conversations with the right people, responding thoughtfully, and driving excitement and enthusiasm.

Free: Social Media Strategy Template

From choosing your channels to figuring out what to post, fill in the blanks to think through how you can best use social media to meet your marketing goals.

5. Get friends and family to share

Tactic type: Short-term

Effort: Medium

Time to ROI: Weeks

Cost (out of 5 💰): 💰

Traffic potential (out of 5 👤): 👤👤

When you launch your business, turning to friends and family to get support is a great tactic to generate initial awareness, traffic, or even your first sale (thanks, Mom!). People don’t launch businesses too frequently, so it’ll probably be quite novel within your circle of friends and family to see you start your own online store. Hopefully they’ll be willing to share news about your brand new business endeavor.

Do you know the site Upworthy? Did you know that its initial momentum was generated by friends and family. It set a goal of getting 1,000 Facebook fans by the end of the day it launched. It worked, and that’s part of what gave it the initial traction to take off.

Reach out in a targeted way to your friends and family. You’ll get away with it without risking irritation. On Facebook, talk about your store in an update.

Are there channels for talking to your extended family? Do they plan reunions on an email list? Send a note and tell them about your new store.

Don’t focus your ask on getting them to buy your products. While you could offer them your products for free or at a big discount—they are your friends and family, after all—instead, ask them to share your store with their networks. These are people with whom you have social equity, and you won’t ask for these kinds of favors very often. You’ll have a higher rate of success than reaching out to strangers, and if enough of them share, that may give you sufficient momentum to keep a regular stream of customers.

6. Proactively engage on Twitter

Tactic type: Long-term

Time to ROI: Weeks

Leverage: Medium

Cost (out of 5 💰): 💰

Traffic potential (out of 5 👤): 👤👤

You don’t need to start selling products before you engage with people on Twitter. There are a lot of ways to get on someone’s radar as a cool new store.

Blackbird Baking Company, a bakery in Toronto that sells fresh bread, built an audience of over 500 engaged, passionate bread lovers on Twitter, ensuring that when it opened the doors of its first bakery, it had a great reception.

Five hundred followers isn’t groundbreaking by any means, but gaining new followers is tough when launching a new business and growing a social media account from the ground up. So, how did Blackbird get a few hundred followers pre-launch?

First, the bakery followed a disciplined social media marketing strategy. It generated some follow-backs by following select people on Twitter it determined may be interested in a new bakery. These include restaurateurs and self-declared bread enthusiasts in Toronto.

You can find people with similar or niche interest in your field too. One tool to find relevant users is Followerwonk. Log in through Twitter and you can search relevant keywords in bios and profiles.

Second, Blackbird has been uploading photos of its breads being baked and delivered to stores around Toronto to Instagram and Facebook. The pictures are mouthwatering and shareable.

Third, Blackbird Baking Company engages proactively with people who tweet about the local community. Topics include life in Toronto, great food, and, of course, bread.

So when the bakery finally opened, there were lots of interested people waiting to buy bread.

How you can engage with a Twitter audience:

  • Use Twitter Advanced Search to look for keywords related to your business in people’s tweets or bios, or try a tool like Followerwonk.
  • Once you’ve found an audience, look for chances to help people or add value to their conversations in a way that lacks a sales pitch.

7. Post your store to Reddit

Tactic type: Short-term

Effort: Low

Time to ROI: Weeks

Cost (out of 5 💰): 💰

Traffic potential (out of 5 👤):👤👤

Reddit, a collection of forums and subforums, is where people share news and content and leave comments. In addition to its main page, which aggregates the most popular content on the platform, it also has thousands of niches called subreddits. You can find a subreddit on nearly any subject, for example, /r/bicycling, /r/scifi, or /r/corgi.

Reddit poses an interesting opportunity to grow brand awareness and generate website traffic to your store. It’s a place where passionate folks congregate around their favorite topics to debate the minute and share advice, best practices, and personal life stories.

First, there are a few threads you should be paying attention to that may help your business. The /r/entrepreneur subreddit, with about 739,000 subscribers, has lots of interesting tips and discussions on starting a business. You might also be interested in the related /r/smallbusiness thread as another source of general business advice.

Let’s use the example of starting a business selling hair products.

Navigate to a few subreddits such as /r/femalehairadvice, as there’s a lot of discussion on all aspects of haircare for women. There are also subreddits like /r/haircarescience, /r/curlyhair, or simply /r/hair.

To promote your business and hopefully drive traffic to your site, create a new post. Make the post brief, displaying only the essence of what your new store is about. Here are the components of a great post:

  • Create a catchy headline. Keep it topical to the subreddit. For example, if we posted in the curly hair subreddit, we might try the headline “Who says that short hair can’t be fancy?”
  • Add value and be concise. The text within the main body of the post will be snappy, catchy, and not very salesy.
  • Add a photo. It’s not essential, but adding images can help convey your messages and as they appear on the subreddit page and might grab further readers.
  • Add a link to your most relevant product. This is essential. Leave a link so people can find out more about your product or business.

Pay attention also to the Reddiquette guide and check out whether you’re following Reddit guidelines rules of your subreddit. They’re always found in the sidebar to the right of the subreddit. Some subreddits don’t allow promotional material, so posting what’s basically an ad for your store is not allowed. If you post about your site to a place that doesn’t want it, either you’ll find that no one’s upvoting your link or, in extreme cases, you may even get banned from the subreddit.

8. Drive excitement with contests and giveaways

Tactic type: Short-term

Effort: High

Time to ROI: Days

Cost (out of 5 💰): 💰💰💰

Traffic potential (out of 5 👤): 👤👤👤👤

Contests and giveaways are a great way to get more followers on Instagram, increase social media engagement, and drive traffic to your website. When you run a contest or giveaway, 94% of the time users share the promotion immediately after they register. And of the total participants, 62% share the promotion with a friend and suggest they take part too.

With viral contests, giveaways, and sweepstakes you can quickly drive more traffic to your store by offering exciting prizes in exchange for your customers’ participation. Prizes and rewards are powerful incentives for getting both current and new customers to actually visit your store.

Using tools like Gleam, Woobox, or contest and giveaway apps on the Shopify App Store you can embed giveaways into landing pages or blog posts on your store. These contests can even use social sharing as a method of entry, giving your sweepstakes a higher chance of going viral and spreading around social platforms. Once participants are on your store, you can use different techniques to guide them to your products, like offering discounts or coupons on first purchases.

9. Offer time-sensitive discounts

Tactic type: Short-term

Effort: High

Time to ROI: Days

Cost (out of 5 💰): 💰💰💰

Traffic potential (out of 5 👤): 👤👤👤👤

Offering time-sensitive discounts can be an extremely effective way to get people to take action, generating traffic and increasing sales. Putting an expiration on your discount leverages scarcity, which is a powerful psychological sales trigger.

In the example below, bags and accessories brand Rareform offers a discount that expires after one day. Rareform is a larger brand and can afford a 50% discount and flash sales on its products. If you’ve launched your store recently, consider adding a minimum purchase limit. This can be a smart way to still offer your fans a nice incentive but also make sure you don’t give away the farm.

Product discounts aren’t the only offer you can provide customers. If you don’t normally offer free shipping, then occasionally doing so can be a compelling incentive to drive traffic from social media or email marketing campaigns onto your store.

Reach new audiences with influencer marketing

Influencer marketing is the process of building relationships with influencers to get your online store in front of new audiences. According to BrightLocal, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

With influencer marketing, you can harness the creativity and reach of relevant influencers in your industry while leveraging the trust they’ve already formed with their audiences, generating referral traffic to your store.

10. Send free samples to Instagram influencers

Tactic type: Short-term

Effort: High

Time to ROI: Weeks

Cost (out of 5 💰): 💰💰

Traffic potential (out of 5 👤): 👤👤👤👤

Instagram is one of the most effective marketing channels for ecommerce businesses. According to Yotpo, at least 30% of Instagram users have purchased products they discovered on the platform. It’s also a great way to increase awareness of your brand and potentially drive traffic to your store—especially if you know how to target influencers.

Bloggers and social media celebrities like Estee Lalonde are highly trusted by their followers, so getting them to feature your products is an effective, organic tactic for increasing your traffic.

Estee Lalonde applying makeup and promoting products she uses, with links to each to drive traffic to websites of her brand partners. Estee Lalonde on Instagram.

There are more reasons to work with an Instagram influencer other than accessing their audience. You can tap into their knowledge of the platform, see what works, and learn to create the best content for that platform. Also, you can work with them as consumers of your brand and get their feedback and perspective, which can help improve your products.

💡 TIP: If you’re yet to find an influencer to work with, find one through an influencer marketing platform.

Here are some questions to ask yourself when looking for an Instagram influencer to work with:

  1. Are they a good brand fit? Ask yourself: “Does the influencer we’re going to work with seem like someone we would want to be a customer, and would they actually use or wear our stuff?”
  2. Do they have good engagement rates? It’s not always about the number of followers—engagement rate is more important. Ideally, an influencer’s engagement rate is anywhere from 2–3%, with multiple comments on each of their posts.

11. Reach out to bloggers and press

Tactic type: Short-term

Effort: High

Time to ROI: Weeks

Cost (out of 5 💰): 💰

Traffic potential (out of 5 👤): 👤👤👤👤

It’s hard to grow a business and market it alone. When it comes to selling online, the more connections you have the better—especially if they’re connections with an engaged audience of their own. Having connections who will talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in.

Blogger outreach is about more than making friends online. It’s a process to help you achieve measurable success in your business. Even if you don’t have a lot of contacts online you can still reach out to people. The key to successful blogger outreach is to offer value and tell bloggers exactly what’s in it for them. Even if they are a good natured individual, asking for help rarely will work, as people are busy and have a million things of their own to do.

Here are some blogger outreach ideas to help you generate traffic:

  • Guest post on other blogs. While growing your own audience, guest posting gives you a way to get in front of someone else’s. Link back to your site where relevant, even if it’s only in the author bio.
  • Do an expert roundup. Seek out experts on a topic and ask them to contribute an idea, such as a tip, recipe, or story, to your blog post. Then, publish a list of all the responses you get back. Let them know when you publish your insight and they’re likely to share it with their audience.
  • Solicit product reviews. Contact bloggers with relevant, engaged audiences and offer to send them your product for free in exchange for an honest review. If you have a great product, they’ll love it and tell everyone.
  • Find affiliates to promote your business. Incentivize other people to drive traffic to your business by using an affiliate program and offering a commission on every sale .
  • Get included in gift guides. The right gift guides can increase sales and traffic to your website. However, inclusion in these guides does not happen randomly and requires some effort, as there is strong competition to get your product listed.
  • Ask Instagram influencers to promote your product. The same techniques for reaching out to bloggers still apply when contacting instagram influencers. Getting the right mention or stylish photo can drive traffic or sales to your store.
  • Get press coverage. If you have a great story or an interesting product that people will want to write about, put it out there! Get in touch with bloggers and journalists who cover businesses like yours and tell them what you’re up to.

You don’t have to target the biggest and most successful people. You have a better chance of getting featured by influencers with a smaller audience because they’re not constantly swarmed with requests. Keep in mind that the loyalty of the audience matters almost as much as its size.

12. Write a blog post featuring influencers and their advice

Tactic type: Short-term

Effort: Medium

Time to ROI: Days

Cost (out of 5 💰): 💰

Traffic potential (out of 5 👤): 👤👤👤👤

This tactic is an expansion of blogger outreach that deserves its own section, as it has worked well for a long time and continues to do so.

The core of the tactic is: write a blog post featuring an influencer and/or their advice, and send it to them in an email or via Twitter in the hope they share it with their audience.

For example, here are two ideas to get started:

  1. Ask influencers their advice on a product. Imagine you’re a cosmetics brand and you’re writing a blog post on what to look for in buying your next foundation. You might want to reach out to influencers that write or record videos of their reviews and ask them what they think is the most important thing to look for when buying a new foundation. You could do this with only one influencer or as many as you see fit.
  2. Create a master list of trustworthy voices in your niche. Potential buyers are always looking for authorities in the space they can trust to get consumer reviews. If your industry has influencers, try writing a blog post that lists the top five, 10, or 20 trustworthy influencers in your niche. By doing this you’ll help potential buyers and start building a good relationship with influencers.

After you’ve produced your blog post, reach back out to the influencer with a link and ask them if they can share it with their audience.

Instead of waiting for an influencer to feature you, you can feature them first. If you’re looking for influencers to connect and build a relationship in your industry with, this might jump-start the process.

Attract customers with content marketing

 

Content marketing is about creating interesting, informative, and engaging content to organically attract customers to your online store. From videos and podcasts to guides and ebooks, there are endless opportunities for your business to branch out into the world of content and generate traffic.

Original content helps position your business as an industry thought leader and build your brand. Your business’ content strategy can include anything your customers might find relevant or interesting—don’t limit yourself to content that includes or focuses on your products. Instead, consider any and all topics and resources related to your business that your customers would find useful.

Content marketing also gives your store the chance to conquer search results beyond product and brand keywords. Using free tools like Google Keyword Planner and Keyword.io, you can identify new opportunities for your business to rank in search results and get in front of larger audiences.

13. Write blogs to provide information or solve problems

Tactic type: Long-term

Effort: Medium

Time to ROI: Months

Cost (out of 5 💰): 💰

Traffic potential (out of 5 👤): 👤👤👤👤👤

According to WordPress, the world’s largest blogging platform, each month 409 million people view more than 20 billion blog pages. In the same period of time, WordPress users produce about 70 million new posts, and 77 million new comments.

While there is ample opportunity to reach an audience, if you want to attract relevant buyers and generate traffic back to your store through blogging, you’ll need to be purposeful about your targeting. Solving problems through content while also producing “search engine findable” is the best method for a blog, but it isn’t easy. It’s literally the job description of a good content marketer. Content marketing on a blog involves some customer journey mapping, persona building, keyword research, and content gap analysis.

Successful content marketing on a blog starts with two things:

  1. Figuring out who your ideal audience is. Put yourself in your potential customer’s shoes: what problems do they have that they turn to your store to solve? What interests them outside of your products? What do they do for fun with friends? What are they passionate about? Craft blog content based on the answers to these questions.
  2. Creating content where your ideal audience would want to hangout. Sites that win big have pages with information that people are looking for. To get in front of the right audience, make a list of topics and phrases to target. Ask yourself: If I were looking for this product/service/article, how would I search? What words would I use? What phrases? Getting in the mind of your visitor-to-be is the key to generating quality traffic.

Don’t go into blogging unprepared. Know your ideal audience, have a strategic plan for gaining mindshare with that audience, and eventually create a new place for them to hang out online.

14. Produce podcasts to reach new audiences

Tactic type: Long-term

Effort: Medium

Time to ROI: Months

Cost (out of 5 💰): 💰

Traffic potential (out of 5 👤): 👤👤👤👤👤

According to Edison Research, the number of Americans listening to podcasts every week increased 175% over the last five years, with roughly 90 million listening to a podcast each month.

Much like blogging, podcasting gives you the potential to excel in a specific niche, targeting a specific audience.

The problem is that podcasting isn’t necessarily optimized for traffic acquisition. Podcasts are enjoyed at the gym, on the bus, or during a lunchtime walk. Unlike a blog post or social media post, there’s no call to action to click while you’re listening. There is a heavier lift on the listener to remember key points and take additional steps after listening to a prompt or suggestion.

You have to find other ways to drive traffic and make it as easy as possible for listeners to find information mentioned in the episode, says Shuang Esther Shan, who manages the Shopify Masters podcast. “We stick to three core principles. First, for in app podcast descriptions we provide a concise and accurate summary of the episode with a link to our blog post that accompanies the episode. Second, on our blog, we’ll publish a key summary for easy access and reading as well as the transcripts for our hearing-impaired audience. Finally, if an episode covers a lot of apps, tools, or any other useful resources, we’ll provide a list of relevant resources with each item linked accordingly.”

📚 Learn more: How to Start a Successful Podcast (For Under $100)

Don’t miss an episode! Subscribe to Shopify Masters.

15. Use video to educate or entertain

Tactic type: Long-term

Effort: High

Time to ROI: Months

Cost (out of 5 💰): 💰💰

Traffic potential (out of 5 👤): 👤👤👤👤👤

While there are various options for hosting videos, YouTube is the most popular and the best channel for generating traffic. It’s also the second-largest search engine in the world.

The potential audience and numbers you can reach are impressive. According to YouTube’s stats, it has over two billion users (almost one-third of all people on the internet), and on mobile alone reaches more 18–34 year olds than any TV network in the US, with more than 70% of YouTube views.

For more information, go here https://www.shopify.co.uk/blog/how-to-increase-website-traffic

Creating Products and Services for the Health of Others

The Importance of Blessing Others

Creating Products and Services for the Health of Others

 

Hello Women of Wealth,

I pray you are well.

Today is Wednesday, January 26, 2002 and I am in my office working to create jobs, health and wealth for others.

Creating products and services for the health of others is my motto this year. However, before I can help others I have to help myself.

The year thus far has been wonderful. While there have been a few hiccups, I continue to work for the glory of the Lord.

In my element whenever I enter into my home office, I welcome this much needed therapy.

This week has kept me busy preparing, for yet, another launch.

I have a new product coming out soon. Why did I create this product? There are a few reasons for this new line of love.

My Reasons For Creating Love for Hair and Skin

First, because I suffer from dry damaged hair I wanted to make something all natural that would bring life by to my locs.

Second, whenever I whip up new products it is because I believe I know what women need. Well, maybe not all women. Knowing what people need and providing life-changing product or service is my passion and happiness. What better way is there then to produce, offer and provide what people need.

Third, I know that there are many women who have damaged their hair due to excessive heat, coloring, perms and relaxers. None of these man made products do hair any good. Don’t get me wrong, there is nothing wrong with using any of these type of products as long as they are professionally done.

Whenever I create a new line of product it’s because I need it most. If the product works for me, then that is when I add it to Beauty and the Face, LLC, my skincare line. This is how BATF was created in the first place. All because I wanted softer, smoother and more radiant skin.

Even though Beauty and the Face started as a blog it is now a full-fledged business. My family and I are enjoying great business success with our wonderful line of moisturizers. I love to hand craft body butters from 100% pure ingredients.

The newest addition to our skincare products is hair butter. It offers amazing growth ingredients and nutrients to give your scalp and hair the health it needs to grow.

Ladies, what have you been up to. My prayer is that you are enjoying the success of your business. May this year bring you all an abundance of wealth, profits and finances so that you get to experience how business is supposed to be.

It is my prayer that God continues to bless the works of your hands because it is a blessing to bless others.

To God Be All the Glory!

Cyndi

Email: cyndisdesignz@gmail.com

https://www.godsvirtuouswomenentrepreneurs.com

https://www.wreathonmydoor.com

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See Yourself Successful

Enjoy Using Your Gifts From God and See Yourself Successful

See Yourself Successful

See yourself successful God’s Virtuous Women Entrepreneurs.
I see you successful. How do you see yourself. Truly, I believe that you can do greater works as female entrepreneurs.
My belief system says that success is the name of my brand. It is also the name of your brand and business. You are the very foundation on which your business stands.  Tell yourself that you are that awesome entrepreneur equipped with amazing tools. Achieving your goals comes easy to you because of how gifted you are.
Furthermore, along with the ability to do great things while you shine in your brilliance, you illumine your path.
Basking in the glory of God, make your day prosperous and highly successful by giving God the glory. Thank Him for your abundance of great gifts, skill set and your talents.

Say to yourself, I am a success, prosperous and abundant

When I am awakened by God in the early morning hours right before the sun shines, I give God thanks.

I start my morning routine with God guiding my every step. I speak my affirmations and begin working on the success of my empire.

Women entrepreneurs, this is how I see myself successful every day.

What about you. How do you begin your day. One way you can start your day successful is by thanking God in advance for what He is going to do for you.

Right after that, you can speak to your mind and say, I am a success, prosperous and abundant. Believe it and receive it!

Here at God’s Virtuous Women Entrepreneurs I see you as successful, prosperous and abundant.

I even see your harvest growing. It is bountiful, blessed and beautiful.

Praying that you shall be blessed, I see you walking through unlimited doors of opportunities.

Discover the exclusive life changing gems found in the word of God as you begin each day anew. I encourage you to use those jewels to prosper.

Be encouraged to use the power from God to get wealth. God has equipped us with a rich reservoir of resources. I sincerely encourage us all to incorporate them into our dynasties.

Encouraging women entrepreneurs speaks to the heart and soul of every Christian woman business owner.

Be blessed and remember to speak encouragement over your business everyday!

Join us for more encouragement.

To God be all the glory,

Cyndi

Email: cyndisdesignz@gmail.com

www.godsvirtuouswomenentrepreneurs.com

 

Happy New Year Women Entrepreneurs

I Wish You All The Best In Business

 

Happy New Year Female Entrepreneurs

Happy New Year Women Entrepreneurs!

Good Day God’s Virtuous Women Entrepreneurs, I pray you are well.

I hope you are enjoying the New Year and walking in your purpose.

It has been a busy time here in my home for me and hubby. Ladies, do you know that God makes our house a home? I love knowing that the Almighty is always right here with me. He is the reason for my success and I give Him all the glory.

What’s been going on with all of you? Are you doing what you love? Have you been working to grow and prosper your businesses, God’s virtuous women entrepreneurs?

Is there anything you need help with? If so, please feel free to email me with questions, but only if you’re serious. I say this because I keep getting email requests to write for my blog only to respond and then no response.

You can find my email address at the bottom of this post if you need help in your business.

If you’d like to hear what I’m up to please continue reading.

I have been reevaluating my plans and path, along with my many goals. At the end of January 2022, I will be introducing my newest venture for my skin care line, Beauty and the Face.

My plan for BATF is to continue making body butter recipes for women and men. I love to hand craft moisturizers that contain skin quenching ingredients that can make everyone’s skin more healthy and beautiful.

Now onto my newest thing. I am in the process of introducing my hair growth product to my customers in a few weeks. This is an exciting time for me. I know the results and feedback will be positive. You can best believe that I am looking forward to blessing women who need my newest line of products.

Enjoying healthy hair with the right blend of essential oils is vital to growing a head full of healthy hair!

My hope for you ladies, is that your business continues to thrive and may God continue to rain His blessings upon you abundantly.

Blessings,

Cyndi

www.godsvirtuouswomenentrepreneurs.com

www.abundantangel.com

Women Entrepreneurs Are The Heartbeat of the World

We Are Empowered, Amazing and Confident

Women Entrepreneurs Are The Heartbeat of the World

Women entrepreneurs are the heartbeat of the world.

Yes, we are a force, a community of hope that gives! We are blazing paths into greater and we are embracing a life of prosperity. We do what we do because we are bold and confident.

You, female entrepreneurs, are magnificent and sensational. You are clothed with empowerment.

Your wisdom, knowledge and skill set have placed you on a path of abundance and wealth. Your riches are always present because you shine forth having your entrepreneurial light shining forth evermore.

Empowered to use your gifts and talents in a unique way to ensure the success of your hands, you are a true force and you are indeed beyond brilliant.

Christian women business owners your entrepreneurial spirit is true. It is as real as the air you breathe.

Your empowerment and confidence are the reasons that you have been able to enjoy such great success.

Whatever you are doing don’t stop. Women Entrepreneurs Are The Heartbeat of the World

Blessings,

Cynthia

www.beautyandtheface.com

www.abundantangel.com

www.godsvirtuouswomenentrepreneurs.com

 

 

 

Don’t Give Up and Don’t Give In

Success Will Not Elude You If You Hang In There

Don't Give Up and Don't Give In

 

Don’t give up and don’t give in.

This morning as I think about how my day ended yesterday, I had to say thank You Holy Spirit.

You see yesterday I was faced with multiple challenges that pertained to Love for the Skin. Love for the Skin is a business that I started years ago due to my own excessively dry and super sensitive skin.

As I was working to update my website, for Love for the Skin, I was not able to comprehend how to fix this one teeny tiny technical issue that had me stuck. It was the last piece to the puzzle and I was not able to piece it altogether. I was baffled to say the least.

Make a Decision

I decided to do a google search and found some information on Youtube that I thought would help me to solve the problem, but the guy talked so fast that he left me more confused than before I started watching the video.

However, I continued searching until I found Tough Nickel. I read through the information on the website and decided to try his suggestions to fix my problem. It was a simple fix. Very simple indeed. When I remembered how woocommerce worked it all came flowing to me, but I still could not figure out why my products were not showing up on my homepage. So I decided to walk away and take a short break. The goal was for me to eat a little lunch, free my mind of this crippling technical issue and then get back to my computer and get it wrapped up.

When I got back to my computer I started saying to Holy Spirit, “I can do this; I am going to get it. I believed this, but I just didn’t expect it to take all day long, but that’s okay because it made me depend on Holy Spirit even more than ever before which always helps to strengthen our relationship. I am grateful.

Giving Up Is Never An Option

God’s Virtuous Women Entrepreneurs, can you believe that one simple step turned out to be one of the most difficult things I have ever had to try to figure out when it comes to me building my websites. I am WordPress savvy, but woocommerce put one on me.

After working on the problem all day long and me not understanding what the problem was, Holy Spirit spoke to me as clear as a sunny day and guess what He told me? He said take out one word in your shortcode. I did that and at 9:20 last night, boom; there it was; all of my products on my homepage. Right then and there I started celebrating. I got it, I got, I got it and I was elated.

I was jumping for joy and my husband said, I’m glad you got it.

Women entrepreneurs, whatever it is you may be working on and it is not currently working out for you, don’t give up and don’t give in. Don’t be too quick to throw in the towel.

You see, as Christian women business owners, help is always available to you. If something is not working the way you expect it to, all you have to do is call on Holy Spirit and ask Him to help you. He will. It’s just that plain and it’s just that simple.

Believing Is Key

Believing that you can do and accomplish anything, you will. All you have to do is believe. The Holy Spirit is living inside you. He empowers you and provides you with all the tools and resources you need to be successful. Just believe. I cannot stress this enough. You have to believe.

Once you realize the fact that you cannot do anything on your own anyway, you’ll be grateful that you can call on Jesus and ask Him for His help. He’s going to give you everything you need to accomplish your goals.

It’s an awesome feeling when you see the works of your hands coming to fruition. You’ll be celebrating all over the place and giving God glory.

I pray that your businesses are blessed and as you work to leverage your empires, may God continue to open more doors of opportunities for you so that your businesses and brand will bless you in return.

May God’s infinite wisdom and wise counsel cover you all the days of your life.

Be blessed today and forever,

Cynthia

www.godsvirtuouswomenentrepreneurs.com

 

Happy Saturday Women of God

It’s A Wonderful Day To Do Business

Happy Saturday Women of God

 

Happy Saturday Women of God,

Ladies, I hope you are all having a blessed and beautiful day!

I am excited to see this day because it means that I get to glorify God another day all day!

How is your day going so far.

It has been a busy day for me so far. I had to take Prince, my Silky Terrier, to the vet for a wellness visit. He received his shots and now he’s good to relax for the rest of the day as I work on Beauty and the Face, my body butter line.

Today I am utilizing Google Business for my business. It has really been a learning experience for me and an easy one at that.

I am getting more views everyday. If you are not using Google Business I suggest that you check it out asap as it may give your business the boost you maybe looking for. I love it.

I am expecting even more sales to come forth for my business as I prepare to take full advantage of all the tools and resources that are available to me; some paid for and some free.

I just have to be sure that I know what platforms work best for my business because not all resources are a good fit for the goals I am trying achieve. In the process I am enjoying the lessons and I hope you will too with whatever tools you decide to use.

Happy Saturday Women of God. Enjoy your day. Now go and live in your dreams to the fullest.

If you have a chance, please check out my Facebook page and show me some love. Thank you.

To God Be The Glory,

Cyndi

cyndisdesignz@gmail.com

Daily Encouragement for Female Entrepreneurs

How To Live Your Passion Every Day

Doing What You Love For The Glory of The Lord

How To Live Your Passion Every Day

How to live your passion everyday using the Power within you.

I am an entrepreneur who loves using God’s gift to bring Glory to God.

If you’re like me you will want to do God’s will. You’ll be overjoyed when you are doing God’s will and executing His plan for you.

As women entrepreneurs you have the skill set and mind to do phenomenal works.

Your creativity is just one of your many gifts from God. How are you using your gifts to honor the Lord. Will you show God how much you appreciate Him giving you the mindset to introduce to the world your products or services?

Wherever you are in life at this moment, you should be using your gifts with passion and faith. Be confident in your abilities to change your life. Your passion can send you soaring to new heights. What are you waiting for?

Creating Your Crafts With Passion 

Creating a brilliant company is super easy with the right tools and resources.

Here’s my story.

My creativity is an integral part of who I am as a servant of the good Lord.  Great and wonderful is He. 

God is awesome and so truly amazing. I love to share my gifts, creativity and special skills with other people. I want others to see just how much He richly blesses me. 

Through all that I am able to accomplish with His Holy Spirit living on the inside of me my passion soars.

God’s Holy Spirit is always working to help me in some way in my life. In all the ways that He helps me He shows me that I have the power to get wealth.

Working as a Christian and inspirational artist, I am amazed when the Holy Spirit speaks to me. He tells me when it’s time to create a gorgeous masterpiece. 

When He prompts me to make a unique masterpiece I heed His wise counsel.  I heed His every word and I wisely use His instructions to design whatever He lays on the table of my heart.

How To Live Your Passion Everyday and Enjoy Success and Prosperity

I am also a poetess.  I love writing for the Lord and about the Lord.  It seems that when I am awakened by the blast from the Lord’s nostrils, I am awakened to a new poem with words lovingly flowing from my heart, I begin to write which usually occurs on Saturday and Sunday mornings for some reason.  I love it and I live my life for the Lord thy God.  It is He who gives me the power to get my wealth and a wealth of creativity and talent lives on the inside of me.

My passion burns deep inside me.  It is the fuel and heartbeat of my life that pours over into my business.

If you’re passionate about the gifts God has given you, you should be building a strong foundation on which you can stand and be proud of.  If you’re in business and you’re doing what you love it will make it that much easier for your business to grow and prosper.

To God be all the glory!