Seasons

We All Have a Season

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Seasons.  Time.  I think about how great Julius Erving, Dr. J, was as a professional basketball player.  He had a marvelous basketball career.  And then there was Kareem, A.J. and Magic Johnson of the Los Angeles Lakers.  Larry Bird of the Boston Celtics.  Dominique Wilkins of the Atlanta Hawks, Kobe Bryant of the Los Angeles Lakers, LeBron James of the Cleveland Cavaliers and I could go on and on and I think I will….Dwyane Wade and Chris Bosh of the Miami Heat and of course I can’t forget one of the best players in the NBA today and one of my favorite players, Kevin Durant of the Oklahoma Thunder.  They have and continue to have their seasons.

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There are millions of people who have had seasons as we all do and will in this life.  Berry Gordy, founder of Motown Records, Michael Jackson, one of the greatest entertainers that has ever breathed.  Whitney Houston, Marvin Gaye, James Taylor, Frank Sinatra and Dean Martin and again, I could go on and on, but I will stop here and say, we all have a season, a time when we will do what we love or perhaps are called by God to do.  

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What do you do when you hear someone say to you, maybe this is not the season for you to do this or that.  Maybe there is some truth to that, but what do you do when you have an ocean inside you wanting to pour, flow out of you with all the things that you desire to do.  Have you ever felt or experienced anything like this.  I do every day.

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You See, Women Are Multi-Talented.  It’s Who We Are!  

There have been and I know there will still be times when I want to do ten million things.  I have gotten frustrated because I’ve been all over the map trying to accomplish a million things all at once until I devised and implemented a plan for myself.  

While I can understand and appreciate the fact that there is a season for everything, in everything there is a season.  If there is something in you stirring around in your heart and you know for a fact that it has been written, etched and set in stone, then all you have to do is write out a clear plan and get all the things that you want to do.  Of course we all have a season, but it doesn’t mean that we just have to do one thing during our season.  Write out your plan and stick to it, believe that you can do it and you will.

To God be all the glory as we work as Christian women entrepreneurs who love to do business God’s way!

Cynthia G. Boyer

Christian Women in Business

Christian Women in Business

Doing Business God’s Way

When the new year came in my focus was, as it has always been, to do business the way all Christian women love doing business God’s way.

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I thought to myself, I will clean out my email account on gmail so that I can concentrate on all the important things that pertained to my businesses.  Every day I am swamped with emails from people from all over the world.  A few of them have great importance and some of them have little importance.  Some of them pertain to my businesses and some of them are from others trying to build businesses of their own.  Whatever the reason, I think it’s time that I unsubscribe from those lists that I no longer need.  

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And then there’s my calendar, my weekly calendar of tasks that I’ve created to help me to stay on track in terms of all the goals I need to accomplish.  I have a calendar of things to do on my cell phone and I have a calendar attached to my gmail account that sends me daily emails reminding me of all the tasks that I need to complete for that day/week.  I have found that when I write things down, my days flow so very smoothly and I seem to get a lot more done.  I try to write down my tasks in the order that I plan to complete them.  When I write down my goals, I read my goals and it is then that I am able to reach my goals and I love it.  This is a wonderful system that works well for me.  It is not anything fancy.

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Sometimes my daily list of things to do is brief and to the point and other times it is long and drawn out with every detail written down to ensure my own success.  When I write down my daily tasks, I try to write my goals in a clear and easy to understand manner.  Again, nothing fancy, just clear,  concise and easy to understand.  I love easy to understand.  

My Plans for 2015 for My Graphic Design Business and Every Other Business I Own

It is my hope and ultimate plan to take my design business to the next level.  How will I achieve this? By creating a new, bright, beautiful, magnificent, sensational and brilliant portfolio.  Creating and designing new masterpieces brings me an abundance of joy, enfolding me with peace.  I already have an enormous collection of light work designs and my customers and audience love them, but I’m talking spectacular designs that you just won’t be able to find in stores or anywhere in the universe!  I’ve decided to create and design a series of designs that will include a theme, a theme that I believe will bless women from all paths of life.  I came up with this brilliant idea because in my own life there have been times when I needed to be encouraged, embraced and empowered.  If I wanted to move forward in business I knew that I would need every aspect of these components if I was going to do what some think is difficult to do which is to have a highly successful and prosperous online business selling my designs.  I’ve need encouragement and I wanted and still want my audience and customers to embrace me and Cyndi’s Light Work Designs simply because I believe I offer a product that is unique, powerful and truly needed in today’s world.  

There are many things that women need in terms of running a business, in terms of changing their lives and I believe that I possess the products and power to do just that and that’s exactly what I’m going to do.  I am going to offer words of encouragement by way of my designs in a magnificent and unique way.  I want Christian women business owners to soar, to reach the stars and to go even further beyond that.  I believe women deserve much and sometimes we need to be reminded of how special we are and I believe that my newest design collection will do just that using words and designs that speak directly, bold, courageously and yet so very quietly and gently, sinking messages of yes I will straight into the hearts of women around the globe.

The new year is here.  I’m still here. I will continue to build my business by thinking outside the box and I do this by doing business God’s way, the only way to do business.

Now, what are your plans for your business?  What are you going to do differently in 2015?  Are you excited to position your business for wealth, prosperity and great success?  I’m with you.  Let’s begin our journey together because I’m sure our destinations will be the same; doing business God’s way!

Blessings,

Cynthia G. Travick-Boyer

 

 

Business Blessings

When I started Cyndi’s Light Work Designs, my ultimate dream and my initial goal was to sell my designs on tee-shirts, mugs and tote bags. That was exactly what I envisioned.  When people visited my website, they emailed me asking if I could create custom designs for their ministries and businesses and because I have this deep passion for creating unique masterpieces, I was thrilled, elated and overjoyed to produce one-of-a-kind masterpieces for those customers who loved my work.  It was then that I started a new aspect of my design business making custom designs.

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I found myself creating banners and logos for new clients.  Before I took on any new design jobs and before delving into the design process, I always went to the Lord to ask Him for His wisdom and guidance.  I then prayed that once the custom design had been created, my customer would love it.  The custom design aspect of Cyndi’s Light Work Designs was an enormous success, but unfortunately, the work wasn’t steady.  I received graphic design jobs here and there, every once in a blue moon.  It was then that I found myself all over the map trying to figure out what steps I should take in order to earn a weekly income.  

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Here I was, an entrepreneur and still desperately trying to find my way as a self-taught graphic designer.  

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I often became frustrated because things just weren’t happening for me the way that I had hoped and I quickly found out why.  When I realized the fact that there was so much more to graphic design, I lost my initial focus. I had no clue as to what I was doing. I began concentrating on custom designs and custom designs only.  There was nothing wrong with that, but I let all my other plans for my design business lay dormant and for far too long.  None of these things made any sense.  I didn’t realize that there were multiple streams of income waiting to be made and I was just lost, plain and simple.  

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Here I was going in ten million directions with no focus and no goals.  I was still holding on to my dreams, but I wasn’t working to my fullest potential. I knew that I had to do things differently in terms of running my graphic design business and if I wanted to experience and enjoy true success with and in my business, I had to take on a whole new approach.   

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I sat down and wrote out a plan.  Not so much a marketing plan, but a wise plan.  A God-given plan that would help me to see that I have this amazing business and I need to revise it if I wanted to enjoy the prosperity and success I longed for.  My goal wasn’t to make money.  For me, the goal was getting the world to see the awe-inspiring, life-altering gifts that God had blessed me with through my amazing designs.  Prosperity and success defines my lifestyle, and money, well it just defines the business aspect of Cyndi’s Light Work Designs and for me it goes so much further than earning a dollar.  It is imperative that I share my gifts, talents, skills and great abilities with the world because all these components that help to make my business a business, is from God the Father which means I have to use all that He’s blessed me with to bring glory and honor to His Holy, Righteous and Just Name.  

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I hand wrote a plan for myself and for Cyndi’s Light Work Designs.  Sometimes handwritten plans are better because for me, I feel like my heart speaks to me a lot more clearer when I hand write things if that makes any sense at all.  The words just seem to flow when I write them in a journal.  I wrote out a plan and I made up my mind that if I’m going to do have this graphic design business, I need to have things in decent and perfect order.  I also knew that if I was ever going to have the kind of business that I envision for my life and my family, I needed to really focus.  I need motivation along with a touch of inspiration.  Well, I found that on a prayer call with Divine Diamond Ministries.  

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The ladies on the call that night gave me such a warm, uplifting and motivating message that I’ve been soaring ever since that evening.  Apostle Lougenia Trailblazer Rucker, founder of DDM, really spoke motivation into my heart which gave me the very thing that I needed to go to the next level and beyond in all my businesses and ministries.  I have not slowed up nor have I been on a roller-coaster.  My businesses have been sky-rocketing and with the new launch about to take place, I am excited! It has been the blessing that I was missing out on because of my own lack of certain things in my businesses.  

Cyndi’s Light Work Designs is about to take on a life of it’s own.  I dream, hope and pray that my design business will become the premiere of gifting with it’s beautiful designs.  

I know that we all have gifts that we can utilize and not necessarily for financial gain, but just to make others happy, to change lives and to be a blessing to someone who may be in dire need of a blessing.

Business Blessings

  • If you have a business or if you’re thinking about starting your own business remember to work from your passion.  
  • Use your God-gifted goals wisely, intelligently and always in a way that pleases the Lord.
  • Don’t make your focus money; make God your focus, your family and then your business and watch your business soar.
  • Always remember to give God thanks before you begin your work day because your faith in God will keep moving you higher and higher, not only in your business, but in your life as well.
  • Demonstrate Godly manners and speak in a way that is pleasing to God and to your heart and your customers will learn to trust you.
  • Demonstrate superior customer service skills with your potential customers and to all those you network and make connections with.  

All of these things make for a highly prosperous and phenomenal business. 

 Cynthia G. Boyer

 

Happy New You!

Get Excited and With Good Reason!

It’s a Happy New You Going into a Happy New Year!

With another new year upon us, wouldn’t it be great to take your business to the next chapter in your book.  You’ve written all the pages of your book and now you are prepared to write a whole new chapter with new beginnings that start with a whole new you.  

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What are your goals for 2015; business and personal? Do you know how your business goals, aspirations, endeavors and dream will fit into your personal life and vice versa?  How can your personal life help you to reach your business goals and how can your business goals impact your personal life?  This is a never-ending conversation and a great one at that. Have you devised a new and unique plan to do things completely differently than you did in 2014?  

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If things worked out great for you and your business last year, then that is fantastic! If things didn’t go as you had hoped or planned, well, let’s just say that there were lessons that had to be learned.  Look at it as a blessing and move on equipped with these life-changing lessons that have the awesome ability to help you see things that you could not have seen if these lessons had not been learned.

The Time is Now!

It is time to design new strategies to ensure great success for your business.  It doesn’t have to be hard.  You have the skill set, and you have been blessed with the ability to create an unmatched marketing plan.  It’s time to move.

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Go into 2015 cleaving unto the Lord.  Trust in Him with all your heart.  Do His will.  Work intelligently.  Take verses of Scriptures from the Bible and apply them to your life and business and watch you and your business go places you have never gone before. This will be the very thing that is going to motivate and to keep you determined to build your business until it takes on a whole new business of it’s own.  You are going to experience new and inviting things you have never encountered before in ways you never could imagine. 

God Bless You and Your Business!

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Designs created by Cynthia G. Boyer of Cyndi’s Light Work Designs and are Copyright Protected.

My Path to Success

Faith To Do Any and All Things

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Dreams of Hope

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When I was a child I remember looking through the Philadelphia Magazine that came out every month.  In the back of the magazine were fabulous mansion-like homes that were advertised for sale.  I used to tell my heart, “One day I am going to purchase one of these homes for my parents.”  I used to dream of living in a beautiful home with lots of space with my mother and father.

My Life, My Path

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As I grew older, I lost those dreams to life and all the things I experienced.  In the back of my mind, those dreams lay dormant until I became an entrepreneur.

The path that has led me to the enormity of my success has been through the deepening of my faith.  I could write a book about not having an ounce of faith to believing all the things that have helped to shape my life, my happiness and my success.

The path to my ultimate success has been learning and applying God’s commandments as well as His principles, deepening my faith and belief in the Lord has led to great success, not only in my businesses, but in my life as well.  My faith has helped me to build the businesses of my dreams.

Now, I’m back to dreaming and believing that I am going to receive the home that I always knew that I would buy some day.

 

 

4 Festive Tips for Holiday Social-Media Marketing

Happy Holidays!

The holidays are a special time of year, highlighted by the three F’s – family, food, and … fighting? I don’t mean fighting over who gets the last drumstick or whether Home Alone is better than A Christmas Story. I’m talking about retailers and brands fighting for consumer attention during the busiest shopping time of the year.

The month between Thanksgiving and Christmas is the biggest opportunity brands and retailers have each year, but it’s also incredibly competitive, so it’s crucial to reach and communicate with your customer audience in the correct way.

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One way to do so is through social media. The holiday season is filled with social posts about gifts bought, deals found, and complaints of poor customer service. Now like never before, brands and retailers have the ability to connect directly with their customers and create a more personal shopping experience.

Here are four tips for how brands can get savvy with their social media marketing during this year’s holiday madness.

1. Drive that local cheer.
The holidays experience in New York is different than in San Francisco. Your messaging should reflect that. Leverage geo-targeting tools to know from where your customer is. Then you can create content they can relate to and messaging that resonates with a personalized brand experience.

2. All I want for Christmas is user-generated content.
How do you connect with audiences when they are already inundated with advertisements? You make them the hero. Businesses that can actively leverage user-generated content are the ones that will drive deeper connections with fans. Most people today are programmed to ignore ads. Showcasing authentic photos of your audience drives your intended message while encouraging a deeper, emotional interest from new and loyal fans alike. Relate to them with real people, in real moments, using your product and services.

Your featured fans get credit and interaction, audiences find trust in real people using your product or service, and your brand will better understand what motivates your audience. Everyone is jolly.

3. Deck the social walls.

The best way to harness a viral lift is to showcase your interactive experience. Remember, the more observable you make a campaign, the easier it is for your fans to imitate.

Create a social hub with aggregated content from multiple social channels on your website or microsite to capture audiences online. Your consumers can then share with their social community when you feature them, extending your reach. But don’t forget about in the store. Providing social displays, with easy calls to action at physical locations, are a simple, yet effective way to generate engagement.

4. Multiple chimneys equal multiple presents.
Facebook is still expected to be the channel of choice for holiday social spend, as 92 percent of marketers are planning extensive campaign efforts for this one platform. But 73 percent of marketing professionals think Instagram is going to be the breakout platform for this year’s holidays.

Don’t silo yourself to one social-media platform. Instead, create content on the appropriate channels for your audience, each with native content focused exclusively to that channel. Your Facebook posts, Instagrams and Tweets should drive the same idea, but the content should be customized to resonate best with each channel’s unique community.

Think of your various social media channels as your own little elves, and put them to work for you this holiday season. Utilize these tips and you’ll win the holiday retail battle while leaving your customers filled with joy.

Amir Zonozi

 

 

 

 

 

11 Reasons Why Your Website Doesn’t Sell

A well-designed website organically grows a company’s business and reinforces branding.

A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second counts.

Several factors may strip a website of value. Here are 11 problems that affect a site’s presentation alongside fixes to immediately apply to help drive greater user engagement and better traffic.

1. Low-quality visuals.

Many have written about the power of visuals in communication. A 1986 study by the University of Minnesota’s Management Information Systems Research Center with 3M support found presentations using visual aids 43 percent more convincing. A website’s potential can be held back by the inclusion of low-quality visuals.

Marketing expert Govind Agarwal recommends having high-quality photos to grab viewers’ attention, increase social shares and even boost overall SEO if pictures are tagged appropriately. Labnol.org offers a list of places for finding free professional images.

2. Lack of reviews or testimonials.

If its website does not have testimonials, a business is missing out on an easy and effective marketing tool. Customers are discriminating. Merely telling them of the strength of product or service is not enough anymore. Testimonials can help create trust for a company’s offerings and quell concerns customers might have about making a purchase. Derek Gehl, CEO of the Internet Marketing Center, has shared guide to using testimonials and choosing ones that are suit an audience.

3. Lacking color savvy.

Another factor that might cause weak sales on a company site is its color scheme. Much research is being done on visual information that’s hue-related. Many entrepreneurs probably already understand the importance of branding. A powerful brand sets the company apart from the competition and makes the business instantly recognizable to consumers. But it can lose credibility with users if its website is adorned with an unimpressive color scheme.

For a crash course on color theory, reference Smashing Magazine’s in-depth guide. Determine what the company’s brand should convey to customers and be sure the website has an appropriate color scheme to match.

4. Outdated information.

Scroll down to the bottom of a webpage to where a copyright date is listed. Is it still recent? According to Small Business Trends, a website appearance that looks out of date is an instant turnoff to customers.

Clients want to see that a company has put in effort to stay current. This includes regularly adding new content and refreshing existing copy.

5. Hard to find.

The best website in the world is useless if no one can find it. An entrepreneur need not know much about search engine optimization to develop pages that are easily discoverable by search engines and consumers. Gwen Moran has recommended a strong domain name, carefully optimized page titles to accurately reflect the content inside and using keywords effectively.

6. Not being mobile friendly.

A business website may resemble a work of art when opened on a desktop computer, but if it does not display well or function on a mobile device, the company will lose out on a growing segment of the online audience. Shopify, a leading ecommerce platform, looked at data from more than 100,000 websites that use its platform and found that slightly more than 50 percent of shopping is being done via mobile. To ensure that a website is mobile responsive, check these actionable tips.

7. Difficulty in finding contact information.

Ever needed assistance in a store just when all the sales associates seem to have disappeared? In retail, that should never be the case. Online, it shouldn’t be either. If a customer has a question or needs help, the site’s contact information should be easy to find. Being available on demand, such as via live chat, can also help a business better engage customers, reduce costs and boost sales.

8. Misdirected focus.

Customers want their experience on a business website to be focused on them. This means including sections that answer their questions and address their needs. An easy fix is including a frequently asked questions, or FAQ, page. The Content Marketing Institute recommends highlighting top questions, with timely answers and making the archive searchable. When possible, simplify the user experience by making answers accessible within one click. Customers want fast, helpful information.

9. Requiring sign-ups first

Forcing users to sign up on a company site before they can access can deter engagement. It puts an artificial hurdle between customers and the company’s products. According to user-experience blog UX Movement, aggressive sign-up forms make readers hesitant to divulge personal information for fear of receiving spam. In many cases, consumers assume the value they’ll receive won’t be worth the price they pay in sharing an email address. Make each visit count and do not corner users into doing anything they’re not comfortable doing.

10. Audio or video the autoplays.

One way to surely annoy a site’s visitors is to set audio and video on pages to autoplay. In an editorial, Troy Dreier, senior associate editor of StreamingMedia.com, wrote, “Sites are overusing autoplay, and it reflects badly on the whole online video industry.” Unfortunately, publishers, desperate for revenue, are still happy to deliver autoplay ads. To minimize disruptions to the reader experience, limit a clip to five seconds or less or offer a pause or stop button if it runs longer.

11. Painfully slow load times.

Digital audiences are impatient. Even if a website is filled with incredibly captivating media, it may experience high bounce rates if pages take too long to load for readers. Visitors highly value their time, so build a fast website that caters to their needs at lightning speed. Compressing images and large files is an easy way to guarantee quicker load times. Use a tool like Smush.it to shrink files and optimize a site’s performance.

FIRAS KITTANEH
CONTRIBUTOR
CEO at One Mall Group, Entrepreneur, SEO and Ecommerce Expert

A New Path

New Creations – God’s Virtuous Women Entrepreneurs

If you’re lost in life and you don’t which way to turn, now is the time for you to start a new path in your life.  Creating new paths can be an exciting time.  Whether it’s your path to a new found business or a path that will allow you to begin to build new relationships, it’s time to rejoice!

Life is filled with so many different avenues that sometimes it’s hard to choose which path you should take.  I believe in letting God create my paths for me.  When God has spoken to me and He has equipped me with all the tools that I need to do whatever it is He tells me, I know that I am on the right path and I am excited to see His plan unfold right before my eyes, always one truth at a time.

My New Path

A few months ago a good friend of mine told me about this priceless opportunity that I was very skeptical about at first, but because of her sincere heart and great business knowledge and understanding, I decided to give this life-altering business a try.

She told me about this organic detoxing tea that gave her great health benefits that she had never experienced before.  Before ordering the tea I asked her a few important questions because I was worried about potential side effects.  She kindly informed me that with this detox there were absolutely no side effects.  I wasn’t sure if this detox tea would take my appetite away, dry my mouth, give me headaches or just make me sick overall.  She told me that she had been drinking the tea for a few months and she had lost 7 pounds in eight days.  I was concerned about trying the tea because I had had an embolization and I was afraid that the tea might make me worse.

Well, after believing my dear friend, I decided to purchase the tea for just $38.95 which also allows you to become a distributor as well.  I thought what a great company to be able to purchase the tea for such a low price and then become a business owner with my own website.

I got the tea about five days after placing my order.  Two tea bags makes a gallon of ice-tea.  I drank 16 oz of the tea in the evening hours before going to bed.  The next day the tea did exactly as my friend told me it would do.  It cleansed me thoroughly.  After about the third day my back pain was gone and I was feeling so much better.  I didn’t even have any cramps.  I was elated.  I felt healthier than I did before I had the embolization and the weight on my stomach has melted down.

 

Laying a sustainable foundation is the key to your success.

I am now embarking on this new plan and I am beyond thrilled and I’d love for you to join me.

Total Life Changes

As an entrepreneur I have learned many life-changing things that have helped to prosper my life and my businesses.  Total Life Changes is a part of my new found journey and what an amazing journey it has been.  If you want to lose weight, be super healthy and make an amazing amount of money, then Total Life Changes is the answer!

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I am delighted to share this awe-inspiring opportunity with you so that you too can become healthier than ever, physically and financially.

If you have any questions, please send me an email and we can talk more about this life-changing opportunity that is truly altering lives around God’s glorious globe!

Blessings.

Cynthia G. Boyer

cyndisdesignz@gmail.com

3 Tricks to Building Value When You Sell

Focus on Business

There are two things businesses can focus on when selling: features and outcomes. Often companies spend way too much time rattling off all the perks of a product or service and gushing about their own business (“We have the best technical expertise”) and less time focusing on the prospect and the solution. This can lead to lost customers and sales.

Instead, focus on the end result by asking questions like, “If you could solve your top three challenges, what would that mean for your company in terms of increased revenues?”

Before you can start selling outcomes, you need to understand how to identify which result to sell in any scenario. Here are three tips to get you started:

1. Learn about your prospect’s challenges. Every qualified prospect has challenges you can solve, but you need to understand exactly what those challenges are.

Once you’ve learned what your prospect’s challenges are, you need to understand how important a solution is to your prospect. Remember all businesses have a lot of challenges, so they must prioritize them. If the challenges your outcome would solve aren’t at the top of your prospect’s list of priorities, then it’s time to move on.

Related: 6 Secrets to a Successful Sales Meeting

2. Understand and clarify your prospect’s goals. After you have identified your prospect’s challenges, you need to help him become clear about his goals. What is the prospect really looking to accomplish over the next year or two? What challenges will absolutely have to be solved in order to achieve that? This is where you want to start talking dollars and cents, this is where you build your value.

When you get prospects to articulate the revenues or profits they are losing due to their current business strategy, the massive value for you are selling becomes clear.

3. Create clear objectives: Now that you know what your prospect should be accomplishing, it’s time to create tangible objectives for your potential relationship. This means targeting particular metrics, like level of revenue increase, decrease in costs and new customer visits. By creating clear objectives, developing a budget for a solution with a prospect is painless and isn’t about the price.

Related: Five Strategies for a Winning Sales Presentation

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Marc Wayshak

Marc Wayshak is president of Game Plan Selling. As a sales strategist, he created a system aimed at revolutionizing the way companies approach selling, based upon his experiences as an entrepreneur, All-American athlete and years of research and training. A graduate of the University of Oxford’s MBA program and Harvard University, he is the author of Game Plan Selling and Breaking All Barriers.

Your Prosperity

When you step outside the door of your home, you will see your prosperity.  It lives inside you and it’s all around you.

Prosperity

Forever present, God’s countenance and glory are upon you, illuminating your path.

God has a harvest of riches awaiting you; from wisdom and knowledge, to silver and gold, to rubies and diamonds; it’s time to get your inheritance.  It begins right here and it’s exclusively designed to help you transform your life. It’s time to get excited as you are about to be empowered and uplifted.  We have doorways that lead to avenues that will help you see things in a whole new different Light!