Instagram is a great marketing platform which ecommerce entrepreneurs can use to help grow their ecommerce businesses. It doesn’t matter whether you’re just getting started with your store, or if you’re already making thousands in revenue every month, Instagram is a valuable tool that you can use to your advantage.
Instagram is a free social media platform that can be used for a variety of different functions when you’re using it for your ecommerce business. You can promote your latest products, acquire new customers, or even communicate directly with your existing ones. Instagram has reached 800 million monthly active users. This presents an ideal opportunity for businesses to market their products to a huge audience, without having to spend a large sum of money on paid advertisement. When you’re using Instagram for your ecommerce business it’s critical that you take advantage of hashtags — they are an invaluable resource for growing both your brand’s reach and authority. We know that finding the best Instagram hashtags for your ecommerce business is a challenging task, no matter how savvy you are with social media.
We’ve created this article to help you garner an understanding of how Instagram hashtags work, and how you can find the best Instagram hashtags for likes for your own content. At the end of this article, you’ll be equipped with all the information that you need to start using Instagram hashtags to grow your following today.
Let’s get started.
An Instagram hashtag is a singular word, or series of words, that is marked with a hash symbol (#) which is used in a post’s description, or comments section. These hashtags help Instagram to organize and categorize content, which enables the platform to present the right content to the right users. If you’re a frequent social media user then it’s likely that you’ve already seen hashtags in action.
Instagram hashtags have multiple different purposes — here are a few:
- Gain More Likes: Instagram users who are interested in a particular field are likely to search for hashtags which are related to it. When you use Instagram hashtags with your content you’ll be giving yourself a chance for said users to access your content, and in turn find out more about your brand — this is why it’s a good idea to find out the best Instagram hashtags for likes.
- Gain More Followers: Instagram users who are interested in a specific niche are always looking for more content that is related to it. Using the right Instagram hashtags is one of the best ways to gain a higher following on Instagram. It extends your reach, enabling your content to be discovered by more people. If they stumble across your account through Instagram hashtags and they find that you’re posting content that is relevant to them, they’re likely to follow your account. This is a great situation for any ecommerce entrepreneur, as you’ll be able to promote your products and your brand to users who are already engaged.
- Make More Sales: Instagram hashtags aren’t just about growing your ecommerce business’ social media following. Whilst this is a valuable outcome from using Instagram hashtags, you can also make more sales by using them for your ecommerce business’ account. If you use niche specific hashtags when promoting one of your products then you’re likely to draw the attention of users who are likely to purchase something related to this content. This means that you’ll be able to boost your store’s sales with well thought out Instagram hashtags used in combination with compelling content.
How to Find the Best Instagram Hashtags
Now that we’ve covered the benefits of using them, it’s time to explain how you can find the best Instagram hashtags for likes for your ecommerce business. When you’re running your ecommerce business it’s a great idea to take some time to research what the best Instagram hashtags for likes are, especially ones which are related to your niche. It’s always best to make data-informed decisions when you’re handling marketing for your online store.
There are a variety of different tools which are available which will provide you with information about the best Instagram Hashtags for likes. It doesn’t matter what your online store’s niche is, you’ll still be able to find hashtags that are relevant to your content. Here are some tools which you can use to generate the best Instagram hashtags for likes:
TagBlender: TagBlender is an Instagram hashtag generator tool that you can use to source hashtags that will bring a high engagement rate to your social media content. You’ll be able to generate the perfect set of Instagram hashtags from various different fields like ‘People’, ‘Urban’, ‘Fashion’, or ‘Art’. The tool is simple to use, and it’s free, so you’ll can try it for yourself.
HashtagsForLikes: HashtagsForLikes is a great tool that you can use to generate Instagram hashtags for your ecommerce business’ social media accounts. This tool is easy to navigate, and you’ll be able to source the best Instagram hashtags that are related to your ecommerce business in no time.
InstagramTags: Instagram Tags is a tool that ecommerce entrepreneurs can use to access ready-made sets of popular hashtags. Their tool offers hashtags that relate to various different fields, from ‘Hair’ to ‘Throwback’. You can use InstagramTags to find plenty of the best Instagram hashtags for likes, and grow your store’s presence on social media.
Seekmetrics: This is another analytics tool which provides you with comparative metrics to see how you are performing alongside your competitors. This Instagram hashtag generator tool uses the Instagram API to find the related hashtags. To use the hashtag generator, you simply have to type in a hashtag and click on “generate”. You’ll then be offered all the similar hashtags related to the one you entered.
All Hashtag: This hashtag generator tool allows you to create and analyze the top relevant hashtags by generating thousands of relevant hashtags that you can then simply copy and paste into your Instagram posts. This Instagram hashtag generator curates hashtags based on a selected keyword which you enter. With three different filter options, you have the chance to search for the Instagram tags that you’re looking for.
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Andrew Roach
Andrew Roach is a Content Marketer at Oberlo. He is passionate about ecommerce and creating insightful content to help entrepreneurs launch and grow their businesses. You can connect with Andrew here.